Course Overview
The sport industry is a dynamic and rapidly growing field that offers a wide range of career and management opportunities. This introductory course provides a comprehensive foundation in sport management, equipping students with essential skills and knowledge applicable across various business and organizational contexts.
Students will explore the history and core principles of sport management, gain insights into different levels of sport—including youth, recreational, amateur, and professional—and examine key industry segments. The course also delves into the global nature of sport, as well as contemporary ethical and social issues shaping the industry today.